TIES Curriculum Module

Title: Developing Entrepreneurship Skills

Teachers: Byer, Venkateswaran

Business: Hollandays Publishing

Description: Entrepreneurs are individuals who are continually looking for opportunities to start/grow their own businesses. Individuals are attracted to Entrepreneurship by a number of powerful incentives such as profit, independence and a satisfying way of life. In general there are four routes to Entrepreneurship including (a) Entering a family business (b) Opening a franchised business (c) Buying an existing business and (d) Starting a new business. While all four can be both financially rewarding and satisfying, this curriculum unit will focus on the process of starting one's own business. Furthermore, owing to time constraints, the Authentic Learning Tasks (ALT's) in this curriculum unit will focus on only two sub-aspects, grouped under the general headings of Technology and Marketing. Various parts of our Entrepreneurship curriculum can be extended to other occupational fields/disciplines such as Accounting or Finance (budgeting aspects of entrepreneurship), Marketing (target market analysis, basic market potential determination, basic marketing research and database marketing), Technology applications (Excel, PowerPoint, Access, Information Searching on the Web). The specifics of the curriculum, although developed with business students in mind, can be extended to other disciplines to an extent, by the specifics of the business/industry picked. For example, if the choice of business is a private practice for doctors practicing sports medicine, the instructor could get the student to research both the sports industry and the health care industry. The curriculum is aimed mainly at basic business students in high school, although it could also be used at the beginning undergraduate level. The time period recommended for this unit is approximately thirty-four hours. Additional time should be made if the instructor adds additional topics to the curriculum or schedules speakers to visit the classroom.

Subjects: Math, Technology, Careers/Life Skills/Family & Consumer Science/Vocational, Social Studies/History/Economics/Marketing

Grade Level:  9-12

Curriculum: Download full curriculum module (152 KB)

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