TIES Curriculum Module

Title: Building a Brand

Teacher: Massing

Business: Sabatino/Day Advertising

Description: "Building a Brand" represents an actual project that would occur in an advertising agency, and includes full-service branding or identity systems. It is intended for senior high school students in level two of arts & communications or marketing programs, but can be applied to other similar programs. This unit will require approximately one semester and half of one quarter or 23 weeks, depending on lab time allotted. It was based on a two-and-a-half hour lab day.

Subjects: Math, English, Business, Careers, Interactive Media

Grade Level: 9-12

Curriculum: Download full curriculum module

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